We already informed our readers about Micromax plans to launch all new Micromax Unite on this Independence Day. Prominent Indian company, Micromax is trying to take advantage of this national occasion. And the best thing is that to promote its new venture the company has released a new anthem “Roobaroo”.
We all know that India has always been family of number of languages. In our schools we have always read that India is a diverse country with people of different religion and languages. But even after all these differences we all are together with the slogan, “Hum Sab Ek Hain”. Micromax in its anthem will focus on this diversity only.
To show this medley only the Indian company, Micromax has brought 10 singers together who will be giving their voice to the song which will be sung in nine different languages. This song is the epitome of India’s culture, beliefs and the bond which every Indian shares with each other. Right now the song is available online on digital video platform but it will also be available on TV and music Channels. Not sure whether Micromax will offer the users to download this song from the official site like they provided Doodle 3 ringtone on micromaxinfo.
According to Shubhodip Pal, this song was initially written so that it can be used to promote the device online, but after actualizing its power, company decide it to launch on all the medias whether it is online or through TV channels nor Music channels. Company claims that people will feel connected to this song and will have the similar feeling which they have while listening any patriotic song.
After hearing this song, “Roobaroo” of the movie “Rang De Basanti” movie will strike in your mind, and the reason is very obvious because it is the edited version of same song only but with peculiar lyrics.
Micromax Roobaroo Song – One song, 9 languages, 10 artists
To show this medley only the Indian company, Micromax has brought 10 singers together who will be giving their voice to the song which will be sung in nine different voices. This song is the epitome of India’s culture, beliefs and the bond which every Indian shares with each other. Right now the song is available online on digital video platform but it will also be available on TV and music Channels.
Singers like Benny Dayal, Raghu Dixit, Neeti Mohan, Brodha V, Voctronica, Sanam Puri, Swaroop Khan, Kamaal Khan, Apekhsa Dandekar and Shruti Pathak have given their beautiful voice to this song which aims at unifying the diversity of Indian culture with its angelic music and lyrics.
Genre of the Song:
We have already stated that this anthem has been sung in 9 different languages, which mean that it will be counting genus like folk, classical, beat boxing and even rap.
But recently we have also seen the other songs by the companies like Idea or Hero, so the concept is not entirely new. Though these companies are not at all related to the handset market but even they have tried the similar way to advertise their product. Which mean that the company will be getting competition not from the companies from the same field but from different market as well.
Anyways company has made all the efforts to stimulate their handset and this is the reason the company has used the most extrusive feature of the handset that is its ability to let the people express in their own language. Actually now language is no more a barrier for a person. It will be really fun to see that whether the company will be able to meet the desired results.