World Cup is about to get started and everyone is trying their own way to cash this world Cup. In India Cricket is one of the popular games and very obviously Cricket has its own fever on youngsters. Micromax is eying this as a good opportunity to promote their products and accordingly they are coming up a new song named Unite Cricket Anthem.
It is not the first time that Micromax is presenting any song. If you remember then at the time of Independence Day also they brought their song named “Roobaroo” through which they promoted their product Canvas A290. Through Roobaroo, Micromax roped in various singers from different parts of India. This song was successful in grabbing the attention of many users.
Also Check: Download Micromax Roobaroo Song
And now with their new song Unite Cricket Anthem they are hoping for the same result as they received at the time of the launch of Roobaroo Song. Talking about the new Unite Cricket Anthem, it will be an inspirational song which will showcase the unity of India at the time of World Cup.
Though this song is not yet officially launched, but one can find the video of the making of this all new song. Micromax has roped in Raghu Dixit and many others for this song and in the video Raghu is sharing his experiences explained why he is a part of this campaign.
This new song is inspired from “Chale Chalo” of the movie Lagaan. And why this song only, then Raghu Dixit added that through this song, everybody from a child to an old man can connect themselves and this song very efficiently promote the feeling of patriotism.
Micromax is currently the largest handset maker in India and is the first choice of youngsters. What makes the difference is Micromax’s ability to detect the nerves of the youngsters, what they exactly want and then accordingly launch the handsets which not only include higher specifications but are also available at pocket friendly prices. Micromax is currently the eye candy of the Indian customers because of the variety which they offer like recently company had launched feature phones at the price of just Rs 699 and Rs 799, and on the other hand they introduce the handsets like canvas Nitro, Canvas Hue etc at the price tag of around Rs 10,000.
Micromax always know how and which occasion to cash, this is why they are not even leaving this opportunity Micromax knows what is the importance of Cricket in India and that is why they have planned their marketing strategy.
Micromax has always adopted some unique strategies to advertise their products then whether it is the Roobaroo song or the song which they are about to launch prior the World Cup.
And it looks like Micromax is ready to make the most out of this World Cup season and it is evident through the way as they are promoting the same on their different social media channels. Micromax will soon the launch the song promoting the cricket spirit.