Micromax fans will be happy to know that the company has entitled one more title on its name. The Indian handset maker has beaten the much in vogue company Apple in India’s tablet market. After grabbing the number one position in handset sales, the company is now on number two position in the tablet market in India with the market share of about 14% in second quarter.
According to IDC (International Data Corporation), the reason for the increment in spot is the strong performance by Micromax in Q2. While Samsung has took the charge of number one position in the Indian tablet market.
Samsung holds the market share of 19% which includes majority of the tablets which can cater voice calls are available at the worth of $200.
While Micromax with its extremely strong performance is deserved to be on the number two position. The company has procured 7 to 8” gadgets which are the main contribution of about 88% of the overall market share. On the other hand market share of 10 to 11” sized display are still increasing and has grew up to 54% in this Q2 CY 2014.
Most of the share of apple goes to iPad mini. Apple contributes up to 9% of the total market share. In this quarter the tablet market has shown significant rise and all the credit goes to the number of increased distribution points.
First the Micromax was baptized as the number one handset maker in the Indian market share. Micromax has shown extremely dynamic performance with the latest specs. Even the tablets which the company provides are loaded with latest specs.
Overall Micromax dabs to bring all the latest innovations and this is the reason why once a small brand is now giving tough competition to the well established biggies like Samsung and apple.
Through the facts it is quite clear that the android operating system is still the first choice of the users and this is the reason why the users are going for android based smart phones as well as android based tablets.
The other reason which has made the Micromax first choice of the customers is the fact that the company has always delivered the handsets whether it is smart phones or tablets in such a price tag which can be afforded by the customer of any background. Apart from that there are very few companies which provides high quality of specs under the genuine price tag and Micromax is one of them.