Micromax 2014 Plans discussed in an interview with GadgetsToUse.com

Recently in an interview Micromax Co-founder Vikas Jain opened up with GadgetsToUse.com team discussing all their future plans and what they are having for younger generation as Micromax has always tried to focus on young Indian generation by providing good looking big screen phones at a pocket friendly price.

Micromax 2014 Plans & Strategies

Feature phone or Smartphone?

In the interview Vikas Jain was asked whether Micromax will stick to manufacturing android phones only or is planning to manufacture both feature and smartphones, in return he informed us about the Micromax status in terms of manufacturing features phones. Micromax is the world’s fourth largest feature phones manufacturer and hence they will continue their contribution in both features and smart phones segment.

What are his views on other gadgets: It’s not just about phones

Micromax is not just about phones. This Indian company is also having many plans in the tablets and dongle segments. Canvas laptab the most awaited product by the Micromax and in future we will be releasing such kind of products which will be entirely based on the feedback taken by the customers. Customer’s feedback have motivated the company a lot and hence have let them enhance both the quality as well as variety, take an example Micromax released Canvas Knight which is company’s first Octa core processor device and on the other hand it is releasing Canvas Laptab having both android as well as windows operating system (Windows and Google has disagreed to the projects having dual OS though) so canvas laptab might not feature dual OS.

According to him it was the best idea to remove all the hitches from the Laptop be mating both the android as well as windows operating system. The reason can be very simple earlier tablet was good for entertainment or for data transmission perspective but with windows operating system one can now even completely rely on his tablet for the computing purpose.

And the company is trying to bring dual operating system in the smart phones also, but it’s the responsibility of company’s research and development sector only as there are many idea which are put into reality but it may fails for one or some other reasons.

Interview Video:

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MediaTek 6591 Hexa Core : Is on the Micromax’s release list?

There are many biggies providing latest MediaTek 6591 chipset and since Micromax is known for its latest specs so the very obvious question for the Vikas Jain was when we will be having MediaTek 6591 Hexa Core chipset on Micromax Phones. Vikas Jain in return revealed the fact that the company has already released Octa core Processor in the mid range segment before any other company. He also divulged that as the MediaTek will start with the shipment of MediaTek 6591 chipset, Micromax will start working and will deliver the product within 60 days of the shipment.

Best promotion strategy: word of mouth

According to Vikas Jain, the best way to promote their products is the reviews which they get from their customers when they bought any product of Micromax. He thinks that company do not have to really need any raving strategy or marketing plans, general communication will do all the magic.

4G network on Micromax in coming year?

Micromax will plan to bring the device based on 4G network once the company is clear what implementation plan they have to follow, and moreover Micromax doesn’t work on the strategy of bringing cheapest phones, Micromax works on how to bring the quality at affordable price and once they are able to bring 4G at the price of 3G that’s the point where the company will be able to attract maximum customers.

Will there be any water resistant phone in future by Micromax?

Finally the last question which was asked to the co-founder was that can we have both water resistant as well as water proof phone. To this Vikas Jain modestly said that if their customers wants to have a water proof technology then definitely they will provide it at affordable price range. We already shared a rumor regarding Canvas Splash and that rumor might hold true in future.


  1. surya says:

    i think canvas mobiles very successful mobiles
    but, still there is no update for canvas mobiles after 4.2
    try to release it soon……

  2. Come on..You forget to ask him about kitkat update!!Any news??

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