Micromax has gained popularity with its latest innovations and ideas and this is the reason the company is reckoned as the largest Indian mobile brand. News is that Micromax has appointed Amrinder S. Dhaliwal as the Chief Operating Officer (COO) for YU which is Micromax’s new subsidiary phone brand.
About Amrinder S. Dhaliwal:
Amrinder S. Dhaliwal is the former CEO and co-founder of DONE BY NONE company. He has the experience of about 20 years in managing and incubating businesses. This is not the first time, he is handling any internet brand. Before DONE BY NONE, and he has also worked with leading brands like Indiatimes shopping and Zigwheels.com. So basically he is not an entirely new face in this business.
And not just that in his 20 years of experience, he has worked in diverse fields like business leadership, sales and marketing, category management, strategy & business planning roles and many over. In all these years he has managed to grab rich entrepreneurial experience of ripening of new internet business.
In his 20 years of experience, he has closely watched and studied the behavior of the customers and moreover he has worked primarily with the companies whose focus was on digital brand and engaging communities to enhance the growth. When he was with donebynone.com which deals with the fashion brand, he made this company such a brand which was outstanding in terms of their innovative approach to products and marketing.
What Rahul Sharma has to say:
According to Rahul Sharma, Co-founder of Micromax, appointment of Amrinder S. Dhaliwal is an exciting opportunity for Micromax. Micromax wants to reach to very vivid kind of audiences who are not only tech-enthusiasts but digital natives and are developers. And Micromax thinks YU as the opportunity to reach such kind of audiences. For YU they wanted a head, which is an expertise in this field. And with Amrinder S. Dhaliwal, the Indian Android maker is getting all requirements which they want. Amrinder is an expert in the field of entrepreneurial and leadership roles in the internet and eCommerce.
He also added that they expect that YU will emerge as the India’s first truly global internet and technology brand which will be originated in India only. With YU, company aims to fulfill all the user requirements and deliver the world-class products. According to him, they want to build a brand through which users can co-create what they want. It will be basically a new age brand which will focus on building a strong eco-system which will consist of connected systems and hence it will be an entirely new age phone brand.